I buy a lot of books online. for that reason many, in fact, that I built myown website ... which searches the huge online stores ... the best prices for me. It's nothing fancy, but it doesthe trick.T
I buy a lot of books online. hence many, in fact, that I built my
own website (Booku.com) which searches the big online stores and
locates the best prices for me. It's nothing fancy, but it does
the trick.
The extra day, I usual an inquiry from someone representing
another online cassette retailer, requesting that I amass their store
to my roster. for that reason I checked them out.
My first sky was, "Ah, yes, I recall them". I had been
there previously but had departed after several seconds, without
venturing considering the home page. I couldn't remember why. I
investigated, and here's what I discovered this time:
On the top left, there's a button that says "Save upon Christian
Books, Music, and Bibles". The top right says something about
"Desecration". I in addition to noticed the word "FaithPoint" mentioned a
few times.
After a fast view of the site I jumped to this conclusion:
It's a bookstore specializing in Christian books and religious
products. Perfect, if isolated I had a hankering for, let's say, an
audio story of the Bible on CD.
But, on other investigation, I discovered something
fantastic:
They actually had a good inventory of all kinds of books - not
just religious titles. further books, used books, and hard-to-find
books. (Who would have known? Why did they conceal it? Did they
even KNOW they were hiding it?) But, here's the kicker...
Every title I searched was at least 10% cheaper than could be
found at Amazon.com (you get the extra discount as soon as you
purchase a $5 relationship - but I think it's worth it.) In
addition, they had titles I had past searched at Amazon,
but couldn't find. They even offered something I have yet to see
online: the deed to order individual issues of magazines (not
just subscriptions).
I approved to go shopping.
After filling stirring my cart subsequently five magazines and a wee tiny
book, I was a bit surprised to look the sum price considerably
higher than I expected. following I got to the bottom of the list, I
saw the shipping charge for UPS arena facilitate (3-7 business
days - ugh) was going on for ten bucks ($3.25 lead $.99 per item). For
what? A few magazines and a book? These items would probably fit
in a USPS flat rate envelope for three and change.
At not quite this time, I could listen the voices in my head (no, not
THOSE voices) screaming: "Abandon cart! resign cart!"
Which is just what I did.
This isn't just a silly tiny description about me monster a
cheapskate. There's more. If you sell whatever online that has
to be shipped, pay close attention here...
"Shipping And Handling Charges Deter 63 Percent Of Consumers
>From Buying Online..."
"...Survey reveals that 73 percent of consumers probe the
total price of products, including S&H, previously making an online
purchase."
"...Companies that are profiting upon S&H control the risk of
increasing distrust among consumers."
"New research indicates that weight-based shipping and handling
costs will minimize merchants' and consumers' risks"
[Source: Jupiter Media Metrix Press pardon - go admission it:
http://www.jup.com/company/pressrelease.jsp?doc=pr010611]
Moral of the bill (Get it? "moral" - Christian photograph album store, ah
forget it...)
"Don't judge a tape its cover." (sorry, couldn't resist)
Or...
"What you're selling and what the prospect thinks you're selling
are often two every second things." Or...
"The customer isn't stupid. If you're using shipping and
handling charges as a mini gain center for your online biz,
you're not fooling anyone." Or...
Enough. I think you acquire the picture.
Please Note: I am not implying that this company has
intentionally created a S/H profit middle or is exasperating to milk
their customers. Perhaps they just need to admit a closer see at
their S/H system (similar to CDnow.com - see press release
above).
Maybe you do, too.
PS - The collection is Booksamillion.com. It's a nice-looking site
with great prices and a big selection. I expect I'll have enough money them
a attempt in the near future. (I'll just be distinct to order really
heavy books and get my money's worth.)
Wishing you much success...
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